Chapter 2
Does a big user base mean network effects?
Có đông người dùng đã là có hiệu ứng mạng chưa?
The chapter's question
What are the different types of network effects, and which one is right for your product?
Big idea
There are three fundamental types of network effects: direct (users benefit from other users), two-sided (supply and demand reinforce each other), and data (more usage improves the product for everyone). Each type has different dynamics and strategies.
In this chapter
Part 2.1
Direct Network Effects
Among your first 100 users, how many other people does each one interact with on average?
Part 2.2
Two-sided Marketplaces
Out of every 100 buyers who come looking, how many find what they need, and which side will you subsidize to raise that number?
Part 2.3
Data Network Effects
Of the three kinds of data you collect, which one makes the product better and cannot be bought or scraped by a competitor?
The reading for this chapter is inside Conan School
This chapter has 3 readings, with case stories and exercises. Chapter 1 of Network Effects is free to read right here.
Read in Conan School