Chapter 5

If I stop ads, will anyone still find me?

Tắt quảng cáo đi, cửa hàng này còn ai tìm tới?

The chapter's question

If there were no ad money tomorrow, where would my customers come from?

Big idea

Free channels are slower but they compound, while ads stop the moment you stop paying.

In this chapter

  1. Part 5.1

    Search Inside the Platform

    What is getting my product to the top of search?

  2. Part 5.2

    Repeat Buyers

    What do I do to bring past buyers back without paying for ads?

  3. Part 5.3

    Referrals

    How many new buyers come from people who already bought?

  4. Part 5.4

    Organic Content

    How many countable orders do my posts and videos bring in?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of What a New Customer Costs is free to read right here.

Read in Conan School

Chapters of What a New Customer Costs

  1. 1.Do I really know what a new customer costs me?
  2. 2.Is an expensive customer a loss, or a bargain?
  3. 3.Do ads create sales, or just take credit?
  4. 4.Sales are up, so why not spend more?
  5. 5.If I stop ads, will anyone still find me?