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Chương 1
Is my real rival a product like mine?
Start with one question. Open one section. Read one story. Come back anytime.
Chapter Question & Big Idea
Chapter Sections / Các phần học
1.1
The Milkshake Story
1.2
Jobs vs. Needs
1.3
The Hiring Metaphor
Read chapter 2
Do people buy for function, or how they're seen?