Chapter 2

If I'm right, why won't they follow?

Nói đúng rồi, sao người nghe vẫn không theo?

The chapter's question

Why do some arguments convince instantly while others fall flat, even when both are correct?

Big idea

Being right is not enough. You must be right in a way that others can follow, verify, and repeat. Logos turns scattered expertise into structured authority.

In this chapter

  1. Part 2.1

    Logos: Claims Need Proof

    Which layer of Claim, Evidence and Logic is missing from the opinion you share most, and which number would fill it?

  2. Part 2.2

    Frameworks Are the Weapons of Logos

    Which 3 step framework can your 5 most repeated tips be grouped into, and can a listener repeat it back after 2 minutes?

  3. Part 2.3

    Data Storytelling: Numbers That Speak

    Does the best number in your latest report still hold up once you add Context, Comparison and Consequence?

The reading for this chapter is inside Conan School

This chapter has 3 readings, with case stories and exercises. Chapter 1 of Ethos Logos Pathos - The Art of Persuasion and Influence is free to read right here.

Read in Conan School

Chapters of Ethos Logos Pathos - The Art of Persuasion and Influence

  1. 1.Do people trust what I say, or who I am?
  2. 2.If I'm right, why won't they follow?
  3. 3.Is moving emotions persuasion or manipulation?