Chapter 4

Will my proposal survive their closed-door meeting?

Đề xuất của tôi trụ được trong cuộc họp kín không?

The chapter's question

In their internal meeting, what will my proposal be questioned on?

Big idea

The decision happens when you are not in the room; your job is to prepare for that moment.

In this chapter

  1. Part 4.1

    The Three Hardest Questions

    What will my champion's manager ask?

  2. Part 4.2

    Does It Stand Alone

    Would someone who never met me understand the proposal?

  3. Part 4.3

    Against the Alternatives

    Which options are they weighing?

  4. Part 4.4

    The Risk of Choosing You

    What does the decider fear if they choose me and it fails?

The reading for this chapter is inside Conan School

This chapter has 4 readings, with case stories and exercises. Chapter 1 of Selling to a Committee is free to read right here.

Read in Conan School

Chapters of Selling to a Committee

  1. 1.Do I know the deciders, or just guess?
  2. 2.Can one pitch convince a whole committee?
  3. 3.Have I armed my inside champion to win without me?
  4. 4.Will my proposal survive their closed-door meeting?
  5. 5.Is the opponent an enemy, or an unconvinced ally?